The Next Generation of Energy
RoseWater Energy Group creates innovative and intelligent energy management systems for governments, utilities, industries, and residential consumers. Focused on the mission to create the next generation of renewable smart grid systems leveraging the best battery storage technologies, RoseWater works with their clients to design, build, integrate and manage power system assets specific to their needs. The Residential Energy Management Hub is the first and only power management product to be featured within a micro-grid in the head office of a major utility company.
The next generation of energy is upon us, and RoseWater Energy will prepare you for it.
Managing Director and CEO
Joseph Piccirilli is an accomplished consultant, strategist and speaker with four decades of experience that spans across the consumer electronics, systems integration and energy industries. In his current capacity at RoseWater Energy Group, he oversees the manufacturing, sales and distribution of leading new technology for residential power storage and handling efforts.
Piccirilli has served as President of the Academy for the Advancement of High Performance Audio and Video; was voted as one of the Top 20 Most Influential People of the Past 20 Years by CE Pro magazine, was voted one of the ten best instructors of the decade by the Custom Electronic Design and Installation Association (CEDIA); and has also been listed among the 50 most vital influencers in the custom installation industry by CustomRetailer Magazine.
Piccirilli was one of the founders of Sound Advice, a publically held upscale consumer electronics retail company that grew to nearly $25 million in annual volume and 25 locations under his leadership. Piccirilli has developed successful product marketing and distribution strategies as a consultant for Sony, Texas Instruments, Iomega, Infinity, Polk, Denon, Virtual Listening Systems, Cambridge Soundworks, Dolby Laboratories, Ultimate Electronics, United Audio, Magnolia Hi-Fi and Sound Advice. During his time as a consultant, Piccirilli recognized the lack of distribution networks in the rapidly growing custom installation market. That realization is what led him to help found AVAD, which he grew to over $200 million in sales through 30 North American warehouses. Today, AVAD is recognized as North America's leading distributor of home technology products and the most complete home integrations solutions provider in the country. He served as the Executive Vice President of AVAD, during which time he arranged and negotiated the company's sale to Fortune 100 Company Ingram Micro Systems.
Mario Bottero is a director for RoseWater Energy Group. Bottero's vision and leadership has helped guide the development of RoseWater Energy Group, quickly gaining global notoriety for energy storage innovations.
Prior to co-founding RoseWater Energy Group in 2010, Bottero utilized his expertise in residential and commercial real estate and property management as one of the founding principals of RoseWater Management Group. As a principal, Bottero oversaw several aspects of the development process, from site selection and rezoning to marketing and ultimate construction of new projects. Bottero and his partner and fellow RoseWater Energy Group founder, Marco Lorenti, grew RoseWater Management Group from a startup in 1997 to a highly successful business developing over 2,400,000 square feet of commercial and residential property.
Throughout Bottero's career, he has conducted business with companies like Canadian Tire Corp, Extrudex Aluminum, Leon's Furniture, Mercedes-Benz Canada, Future Shop, Home Depot and many more. He continually strives to understand the needs and wants of his partners, clients and tenants. Bottero also founded Russell Hill Homes and oversaw the purchase, rezoning and ultimate development of an exclusive luxury home enclave in Mississauga, Ontario, Canada.
Marco Lorenti brings a vast amount of experience in business development, housing, residential and commercial real estate to his role as director of RoseWater Energy Group.
In 1997 Lorenti, along with current RoseWater Energy Group Director, Mario Bottero, co-founded RoseWater Management Group, a full service real estate management and development company that specialized in virtually every aspect of the development process of new projects throughout Ontario, Canada. Lorenti's expertise helped build RoseWater Management Group from a small startup to a major real estate development company with over 2,400,000 square feet of commercial, residential and industrial space currently under development.
Prior to co-founding RoseWater Management Group, Lorenti managed multiple automotive dealerships. Because of his success and track record, he was handpicked by Toyota Canada to be on their marketing committee as they launched their new luxury line, Lexus, into Canada. He became, at that time, the youngest marketing committee member for Lexus.
During his career in property management, Lorenti has worked with such companies as McDonald's Canada, The Caragroup, Burger King, Timwin, Tesma International (a division of Magna Automotive), Toyota/Lexus, Blackwood Partners, Morguard Investments Limited, CIBC Investment and Development and many more.